Six rules for limitless creativity
I am often asked what makes PROXIBA’s projects stand out in terms of creativity and what is our approach. I like to tell our clients that if you really want teams to think outside the box, you have to commit to letting them play outside the box.
Our relationship with brands is very similar to our love life. We are as attached to a brand for what it offers us objectively as for how, very subjectively, it makes us feel and look.