Blog

Native Touch acquires Candy Banners

| 25 February 2021

We are very happy to report that our client Native Touch, a Canadian leader in mobile advertising technology, has announced the acquisition of Toronto digital creative studio Candy Banners. Candy Banners will retain its unique brand and culture and will continue to operate as a standalone company.

Solidarity with Montréal’s homeless

| 4 February 2021

When the government lock down came into effect last March, a popular Bright Vibes post on LinkedIn grabbed my attention. “Here are two good reasons to enjoy teleworking: you have work and you have a home. Everything else is a bonus.“

Producing authentic videos

| 30 July 2020

Our entire approach to video production is based on four main pillars. We have been championing this approach since our very first clip in 2015.

Beware of the eloquent talker. Elegant action is what really matters. This pandemic makes it even more obvious. During crises, all actions taken, generous or petty, will be magnified and will mark the reputation of organizations and their leaders for a very long time. Eric BARBEAU

Leadership in times of crisis

| 29 April 2020

Three reasons to use emojis

| 19 July 2019

From their origin in Japan 20 years ago to their almost omnipresence on all our screens, these funny pictograms, which some experts describe as descendants of hieroglyphs, have become unavoidable.

Four trends in corporate philanthropy

| 19 June 2019

When you think of causes like mental health, access to summer camps for disadvantaged kids or shelter for the homeless, what companies spontaneously come to mind?

How C2 made PROXIBA better

| 22 May 2019

I’m not embarassed to say it. The C2 Montréal conference changed my life and shaped PROXIBA. More than once.

In our line of work, we absolutely must learn how to translate concepts into symbols, because despite thousands of years of writing evolution, images and emotions still have the upper hand! It’s as if cellphones and social media have paved the way for a return in full force of the hieroglyph. Eric BARBEAU

July 17 is International Emoji Day

| 17 July 2018
Journalists like to bash on what they call “spin doctors”. Truth be told: clients would not need PR specialists to craft “key messages” if the media would agree to use substantial quotes that are longer than seven words or last for more than five seconds. Eric Barbeau

Spin

| 13 April 2018

Ideas for the day after

| 9 March 2018

Yesterday should not have been about flowers and chocolate. International Women’s Day, should it be reminded, highlights the fight for women’s rights and a reduction in inequalities compared to men.