Journalists like to bash on what they call “spin doctors”. Truth be told: clients would not need PR specialists to craft “key messages” if the media would agree to use substantial quotes that are longer than seven words or last for more than five seconds.
Spin
Ideas for the day after
Yesterday should not have been about flowers and chocolate. International Women’s Day, should it be reminded, highlights the fight for women’s rights and a reduction in inequalities compared to men.
For teams to be able to continually think outside the box, their leaders must commit to letting them play outside the box. To invent, you need fun, time and space.
Outside the Box
Six rules for limitless creativity
I am often asked what makes PROXIBA’s projects stand out in terms of creativity and what is our approach. I like to tell our clients that if you really want teams to think outside the box, you have to commit to letting them play outside the box.
Our relationship with brands is very similar to our love life. We are as attached to a brand for what it offers us objectively as for how, very subjectively, it makes us feel and look.
Being in love with brands
A perfect invitation
The perfect invitation should always come at the right time in a relationship. Kind of like a natural milestone, among many, marking an ongoing dialogue. “I really enjoyed our conversation. We should pursue it soon. Can I call you?“
The decisive moment
I am writing this post as my company has just taken off in the public space. Barely a few hours after PROXIBA was launched, a message from a friend in Toronto reached me. “What made you do it?”
Old-fashioned ways
In the world of public relations, our work is increasingly focusing on digital communications. Even newspapers are now read on the computer or tablet. The articles and their content dissipate as soon as they are read… and shared on Facebook.