Category Archives : PRŌXIBA

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Producing authentic videos

| 30 July 2020

Our entire approach to video production is based on four main pillars. We have been championing this approach since our very first clip in 2015.

Beware of the eloquent talker. Elegant action is what really matters. This pandemic makes it even more obvious. During crises, all actions taken, generous or petty, will be magnified and will mark the reputation of organizations and their leaders for a very long time. Eric BARBEAU

Leadership in times of crisis

| 29 April 2020

How C2 made PROXIBA better

| 22 May 2019

I’m not embarassed to say it. The C2 Montréal conference changed my life and shaped PROXIBA. More than once.

In our line of work, we absolutely must learn how to translate concepts into symbols, because despite thousands of years of writing evolution, images and emotions still have the upper hand! It’s as if cellphones and social media have paved the way for a return in full force of the hieroglyph. Eric BARBEAU

July 17 is International Emoji Day

| 17 July 2018
Journalists like to bash on what they call “spin doctors”. Truth be told: clients would not need PR specialists to craft “key messages” if the media would agree to use substantial quotes that are longer than seven words or last for more than five seconds. Eric Barbeau

Spin

| 13 April 2018
For teams to be able to continually think outside the box, their leaders must commit to letting them play outside the box. To invent, you need fun, time and space. Eric Barbeau

Outside the Box

| 1 March 2018

Six rules for limitless creativity

| 23 February 2018

I am often asked what makes PROXIBA’s projects stand out in terms of creativity and what is our approach. I like to tell our clients that if you really want teams to think outside the box, you have to commit to letting them play outside the box.

Our relationship with brands is very similar to our love life. We are as attached to a brand for what it offers us objectively as for how, very subjectively, it makes us feel and look. Eric Barbeau

Being in love with brands

| 14 February 2018

The decisive moment

| 8 July 2014

I am writing this post as my company has just taken off in the public space. Barely a few hours after PROXIBA was launched, a message from a friend in Toronto reached me. “What made you do it?”