Our entire approach to video production is based on four main pillars. We have been championing this approach since our very first clip in 2015.
From their origin in Japan 20 years ago to their almost omnipresence on all our screens, these funny pictograms, which some experts describe as descendants of hieroglyphs, have become unavoidable.
When you think of causes like mental health, access to summer camps for disadvantaged kids or shelter for the homeless, what companies spontaneously come to mind?
I’m not embarassed to say it. The C2 Montréal conference changed my life and shaped PROXIBA. More than once.
In our line of work, we absolutely must learn how to translate concepts into symbols, because despite thousands of years of writing evolution, images and emotions still have the upper hand! It’s as if cellphones and social media have paved the way for a return in full force of the hieroglyph.
Yesterday should not have been about flowers and chocolate. International Women’s Day, should it be reminded, highlights the fight for women’s rights and a reduction in inequalities compared to men.
For teams to be able to continually think outside the box, their leaders must commit to letting them play outside the box. To invent, you need fun, time and space.
I am often asked what makes PROXIBA’s projects stand out in terms of creativity and what is our approach. I like to tell our clients that if you really want teams to think outside the box, you have to commit to letting them play outside the box.
Our relationship with brands is very similar to our love life. We are as attached to a brand for what it offers us objectively as for how, very subjectively, it makes us feel and look.