In very close proximity
The word PROXIBA is a blend of proximity, proxy and the first letters of the founder’s last name, Eric BArbeau. We wanted to invent a new word that also reflects our approach. And to establish a unique identity for our firm from the get-go. Why proximity? Because that’s how clients often describe Eric Barbeau’s work as a communications consultant. Close to the client. Close to the media. Close to technology. The company’s five founding values stem directly from this vision of “close proximity PR.”
IN CLOSE PROXIMITY TO CLIENTS
Staying close to the client means watching over it and following through on his objectives, while following the organization’s inner rythm and capacities. PROXIBA supports, surrounds, propels.
IN CLOSE PROXIMITY TO PUBLICS
Our actions must captivate and engage an organization’s publics. Our role is to establish lasting relationships with them, and to do this, PROXIBA bases its actions on honest, ethical and transparent exchanges.
IN CLOSE PROXIMITY TO EXPERTS
Our projects put specialized advisers to the task, as needed. The professionals in our group share the same concern for a job well done and cherish the intellectual freedom and flexibility provided by their status as independent entrepreneurs.
In the world of technology, the word proxy means interface. PROXIBA is certainly a content interface, but first, we seek to understand the client’s ecosystem before strategizing. PROXIBA studies and observes, in situ as much as possible, before producing content on behalf of the client.
PROXIBA must serve as an interface for creativity and new ideas. We are committed to thinking outside the box to cover all angles and to offer innovative approaches. In this regard, all PROXIBA projects, large and small, include periods of “unrestrained creativity, “which we call Creative Blocks.
BEST INTERNATIONAL PRACTICES
As president of PROXIBA, Eric Barbeau fully adheres to the seven principles of the Barcelona Declaration , as proposed by the International Association for the Measurement and Evaluation of Communication (AMEC) and adopted in July 2010 by the five signatory international associations, on behalf of their members then revised in June 2015.