Listen, understand and counsel
We dive deeply into the client’s ecosystem to take a “fresh” professional outsider’s look at the communications challenges specific to a company or industry.
Communications plans
Analysis of issues and context – research – internal and external interviews – control groups – definition of target audiences – development of means of action – detailed timelines
Public affairs
Analysis of regulatory framework and political environment – identification of conflict zones – stakeholder mapping
Change management
Internal surveys – analysis of corporate and sectoral context – focus group facilitation – interviews
Corporate social responsability (CSR)
Identification of upstream issues – definition of possible solutions – stakeholder mapping – community relations plans
Outreach and positioning campaigns
Definition of the “employer” and “CEO” brands – corporate identity – support in defining corporate mission and values – image adjustment – modification of perceptions
“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction”
Alvin TOFFLER